Well balanced article in The Economist about AirAsia. One snippet:
"..... AirAsia may never manage to grab more than a smallish slice of the Indonesian market, by far the region’s largest, reckons Shukor Yusof of Endau Analytics, a consulting firm. That would be a bitter blow to its ambitions. It might also mean that LionAir—which has plans to increase its fleet by two-thirds before 2018—overtakes it as the region’s biggest carrier. AirAsia’s “rocket-ship trajectory” is over, confirms CAPA’s Mr Sobie. But a steadier airline may result."