Thursday, 30 October 2014

Steve Jobs: The Lost Interview

Great interview with Steve Jobs, done in 1995, 19 years ago.

In 1995, during the making of his TV series Triumph of the Nerds about the birth of the PC, Bob Cringely did a memorable hour-long interview with Steve Jobs. It was 10 years since Jobs had left Apple following a bruising struggle with John Sculley, the CEO he had brought into the company. At the time of the interview Jobs was running NeXT, the niche computer company he had founded after leaving Apple. During the interview, Jobs was at his charismatic best - witty, outspoken, visionary. In the  end, only a part of the interview was used in the series and the rest was thought lost. But recently a VHS copy was found in the series director's garage. Now, cleaned up with modern technology, and put into context by Cringely, the entire interview will be screened in Landmark Theatres.


  • Entrepeneurship at its best, Apple built up from the ground.
  • "I never did it for the money", instead the passion for products and the hard work put in.
  • Companies run by product people (like Apple) vs companies run by sales people (like PepsiCo).
  • Jobs being at the right time (invention of the desktop, etc) at the right place (Silicon Valley).
  • Jobs using simple but very powerful words.

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